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Our Story

Welcome to Lion Wholesale a family-owned venture. Our story begins with a deep passion for Operation Christmas Child, the gospel message, and the joy these shoeboxes bring to children across the globe. What started as a heartfelt mission to share God's love through carefully selected gifts has grown into an enterprise dedicated to enriching children's lives. Lion Wholesale was born out of the experience of buying and testing toys for shoeboxes. We saw firsthand the impact that quality, thoughtfully chosen items could have on a child's happiness and development. This inspired us to focus on providing fun, affordable, quality gifts and sports equipment that do more than just entertain—they help children grow. Our priority is kids. We believe in the power of play to spark imagination, build coordination, and encourage team play. We’re committed to helping children step away from screens and engage in activities that nurture their creativity, physical skills, and social connections. Join us in our mission to make a difference, one box, one gift, one smile at a time.

The Mission

At Lion Wholesale, our mission is to inspire, encourage and support our customers in their heartfelt effort to touch the lives of children. Whether they’re packing shoeboxes for Operation Christmas Child or sending a special surprise to a beloved grandchild, niece, or friend. Rooted in our commitment to knowing, loving, and serving God, we strive to enrich the lives of children everywhere through high-quality, joyful gifts that spark imagination and growth. Moreover, as our enterprise grows and we begin to hire; we are committed to creating a work environment where our employees feel like family, fostering a culture of support, respect, and shared purpose. Together, we aim to make a lasting impact—one gift, one child, one smile at a time.

**Our Commitment: Quality, Safety and Value 

Driven by the desire to offer the best for children, Lion Wholesale stands out with products that are both high in quality and budget-friendly. We focus on minimal,  packaging in order to reduce waste and add space to the boxes. All of our toys are safety tested and certified. 

Thank You for Being Part of Our Journey

We sincerely appreciate your interest and support. Every visit, every purchase, and every feedback helps us grow and continue to serve you better. Don't hesitate to reach out if you have any questions or need assistance; we're here to help! Stay connected by following us on our social media channels and signing up for our newsletter to receive updates and exclusive offers. Thank you for being here, and happy shopping!

TESTIMONIALS

Hear what our customers are saying

Lion Wholesale - Best Quality for the Lowest Prices! We are so very impressed with the quality and prices of the toys we’ve received from Lion Wholesale!  Customer Service has been absolutely “top notch” and we love all that this company stands for.  Whether you are shopping for children in your own family, friends or for Operation Christmas Child, we recommend Lion Wholesale for their integrity, quality, prices and “Lion Wholesale-sized hearts”! The Adamowicz Family

Julie AdamowiczHappy Grandma of 4

“We love that Lion Wholesale is family-owned & filled with integrity. We received a giant box filled with goodies that shipped quickly and was packaged well. I’m a fan of the old school, and if you’re looking for unique, stimulating toys that can help take the place of screens you’ve found the right place! With three kids ranging from 6 to 14 we were so pleased to find a diverse range of activities for all ages. It is certainly a win-win when products not only pass the kid test, but offer good quality with a great bang for your buck for the parents.”

Jessica PhysicianHome School Mom

This company is a great company to work with.  They are prompt and accurate in shipping the items that you order.  The products are better quality than what you would find at a dollar store, and it is convenient for you to find all of your needs in one place.  I recommend using Lion Wholesale to shop for toys for any occasion for the kids you love.  

Jill FischerMobile Pet Groomer

Hey Sandy, I truly wanted to thank you and Lion Wholesale again, for the wonderful box of goodies my little cousin received. He was so pleased with everything in his box...especially the toy dinosaurs and the harmonica.
Who knew one special box could bring a child so much joy.  Keep up the good work, and I look forward to doing business with you in the future. 

Much appreciated, 
Lisa D. Wilson

Lisa D. Wilson

Our Team

Owners of Lion Wholesale

About Us

Rich, Aaron and Sandy

Our Family