About Us
Welcome to Lion Wholesale
We pack shoeboxes too!

Our Story
Lion Wholesale grew out of our family’s love for Operation Christmas Child and a desire to make great boxes that would delight children. As we packed more boxes and served as project leaders, we started noticing a gap between intention and reality. Some boxes were half empty. Some items didn’t last. And sometimes the things we thought were “good quality” really weren’t.

A Lesson We’ll Never Forget
A moment in Uganda showed us the hard truth. Soccer balls we trusted — and had proudly sent as WOW gifts — were popping within minutes on rough ground. That experience reshaped how we think about quality, testing and confirming the WOW items are well made and ensuring things we send will hold up .

What We Do Today
Today, Lion Wholesale exists to make packing shoeboxes easier, more thoughtful, and more dependable. We test what we sell in real-world conditions, improve materials when it matters, and listen closely to feedback from customers, missionaries, and kids — so others can pack full, durable shoeboxes without spending more or "hoping" for the best.

This Is Our Ministry
We care deeply about the children who receive these gifts and the people who pack them. Our hope is that every box reflects the love of Christ in a way that is practical, joyful, and lasting, while making the process of filling shoeboxes more fun and less stressful than ever before. Helping to support sending the GOOD NEWS to the ends of the earth.
This business is also our ministry, and it feeds the funds to pack more and more shoeboxes. We started with 100 boxes, our goal for 2026 is 17,000... With the help of our church and community, and you, our customers. Is anything to hard for God?
Thank You for Being Part of Our Journey
Whether you’re packing one shoebox or thousands, we’re grateful to walk alongside you.
If you ever have questions or need help, reach out — we truly want to assist you. We see this as a partnership, and we’re here to support you in the work you’re doing.